Edward de Bono Quotes

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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Edward de Bono in You, Be Prepared, Flexible

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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Edward de Bono

If you never change your mind, why have one?

Edward de Bono

Logic will never change emotion or perception.

Edward de Bono

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Edward de Bono

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

Edward de Bono

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

Edward de Bono

Argument is meant to reveal the truth, not to create it.

Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Edward de Bono

It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.

Edward de Bono

Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.

Edward de Bono

Humor is by far the most significant activity of the human brain.

Edward de Bono

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Edward de Bono

Removing the faults in a stage-coach may produce a perfect stage-coach but it is unlikely to produce the first motor car.

Edward de Bono

Think sideways!

Edward de Bono